The Strategic marketing strategy is the brand new roadmap that Zambia Railways limited will comply with to understand its imaginative and prescient of being the preferred nearby rail transport and logistics company. The slogan “extraordinary by means of choice” displays ZRL’s commitment to awaken the massive and keep to thrive consistent with our imaginative and prescient and mission statements.
Inside the next 5 years, we are targeted to supply purchaser satisfaction and shareholder cost by delivering the following key result areas;
Economic Stewardship and Viability
Client pleasure
Operational Excellence
Sturdy brand and Partnerships and
Human Capital
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